The teaser trailer told next to nothing about the films narrative, however the teaser trailer did tell us that the film is coming in a year’s time. The teaser also featured characters from previous films, indicating them most likely being in this film. The main theme song played in the background throughout the sequence and the footage ran for about a minute and a half. The whole teaser was only about the characters of the film building the logo of the film with toys however Buzz lightyear builds a better logo and so on. No footage of the actual film was shown, and one camera shot was used to shown many of the characters on screen and a few tracking shots too.
Comment on how what happens in the trailer reminds us about / tells us about the film's characters. Why is this a doubly effective device for a trailer (especially one aimed at children and families)?
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